Boye’s original musical journey began during his early years in the Tottenham neighborhood, where he was influenced in his teen years by Motown (particularly Stevie Wonder and Marvin Gaye) and other soul greats like James Brown, Jackie Wilson and Otis Redding. He launched his professional career in 1995 as the lead singer of the European boy band Awesome. The band performed at local dances and other small venues until 1996 when they won a vocal competition on Capitol Radio, London’s largest radio station. Awesome signed to Universal Records Europe and released three singles from their debut album Rumors which made the Top Ten on various pop charts throughout Europe. Selling over half a million CDs, they performed shows alongside numerous superstars, including Bryan Adams, The Backstreet Boys, George Michael, Simon and Garfunkel and MC Hammer.
Alex is gratified by the response to his Africanized versions of pop songs and the commercial opportunities they are opening for his career. “I think above all, people respond to an artist’s honesty and integrity, and I feel like I am being true to myself in a way I have never been,” he says. “Thinking about other artists, when you have Aretha sing a song, or when Whitney sang to a full stadium, or when Dylan sings ‘Blowing In The Wind,’ those are spiritual moments too.
“What I’m doing now is taking those big arena type songs I sang with Awesome and mixing them with the joyful vibe of African music. The ultimate goal is to make people feel good and give them a few moments of uplift, which as I’ve discovered over the years, can have transforming and even lifesaving potential. I’m glad I finally listened to my mom, and it feels good to be home.”